May 18, 2014; Chicago, IL, USA; Chicago Blackhawks right wing Patrick Kane warms up across the center ice logo before game one of the Western Conference Final of the 2014 Stanley Cup Playoffs against the Los Angeles Kings at United Center. Mandatory Credit: Jerry Lai-USA TODAY Sports

Chicago Blackhawks May Need New Logo

The Chicago Blackhawks are a member of the NHL’s Original six, and because of that they will forever be a part of history. But, yesterday the U.S Patent and Trademark Office canceled 6 federal trademarks for the NFL’s Washington Redskins; so it may be time to retire the Native American head of the Blackhawks.

As pointed out by our partner site Blackhawk Up and their staff writer Brian Kinkade , the Blackhawks name is not taken as offensive, or at least it is not meant to be. But, the logo may no longer be the correct image for the Blackhawks. Chicago’s name was originally the Black Hawks up until 1986 when the names were joined. While the name and logo are meant to honor the U.S Battalion of the 86th Division, and a Native American; the logo is going to become a target.

I don’t speak for any Native Americans, and I cannot fully understand their point of view on these matters, but I can speak from a business point of view. If the Blackhawks don’t want their reputation dragged through the mud the need to make a change.

In today’s world some say that everything needs to be politically correct and no one feelings should be hurt, and while I do not want to hurt anyone feelings; if we go one changing everything that is because suddenly people are offended we could go too far. But, as it pertains to the Chicago Blackhawks logo, it’s time the team gets proactive and makes the change.

With media coverage being what it is today and the red-hot Redskins issue you can bet that someone is going to start gunning for the Blackhawks to do something. It’s really a question of does the Blackhawks ownership group and front office want to go on the defensive or will they look at this as a way to say we understand, and will adapt.

Tags: Chicago Blackhawks NHL Logos NHL Original Six NHL Uniforms Washington Redskins

  • Robert Klekowski


    • Pvessel

      You suck Helper. This article is a disgrace. The Blackhawks franchise paid off the Blackhawk tribe long ago for the right to use their name (check the facts). The logo is probably THE most recognizable logo in all of hockey. If Chicago has to change it, there will be serious repercussions in hockey’s popularity throughout the world.

      • Nate

        Speaking of facts, you’re lacking them. There is no Blackhawk tribe. Chief Black Hawk was a war leader in the Sauk tribe.

        But yeah, it’s not going to change. Instead of bullshit logo/mascot/name discussion, let’s talk about how horribly our country has treated its native peoples. Why does something get more coverage/controversy when it’s sports-related? Oh yeah, because people are dumb and don’t read. NEVERMIND.

  • Bob Cobb

    Best jersey/logo in sports. I second the other gentlemen’s comment, what have you been smoking?

  • HockeyMomof2

    Chief Blackhawk is much revered in Illinois. A statue in his honor has existed on Route 2 for years. This is not the same situation.

  • Timothy Redinger

    The Washington Redskins lost the trademark on their name, not their logo. I doubt the Blackhawks will have to or should have to make any changes.

    • The Nutbrown Hare

      Correct…the trademark ruling involved the perceived disparagement inherent in the Redskins moniker. Doesn’t mean the logo isn’t targeted next, but the name is first on the hit list.

      As a white male, it isn’t really my place to make a judgment on what another culture or group of people deem offensive on a personal level. As a full-blooded Irishman, I *can* state I’m not offended by Notre Dame’s moniker/mascot. Perhaps it’s apples and oranges, but the Irish certainly experienced their fair share of discrimination in this country, though admittedly it pales in comparison to that of Native Americans. The ‘Hawk name really does pay tribute to a local ‘hero’ of sorts, at least when it comes to Native American history in Illinois…it is generally a very respectful reverence the organization pays to his legacy, and their treatment of local NA concerns is to be commended to a certain degree. Recent history indicates the NA community isn’t particularly rabid on the subject…they’re a bit mixed on their feelings regarding the name/logo, so I really don’t have a good feel for where this all eventually leads to for the ‘Hawks.

  • Shadow

    Why would the name be offensive unless you actually meant it to be. Otherwise the native people see no harm for something that is representing their culture. Just like the Washington Redskins. There is no harm with the name or anything about it. Where the actual harm came from is taking away the name to indeed try to hide some offensive outlook of things. It represents the native people and you’re trying to take that away.

  • Jeannie Goldman

    No way! BEST logo in the NHL hands down.. totally different deal than Redskins!

  • mark

    political correctness has gone to far. There is nothing offensive about this logo

  • JW

    If you can’t understand a Native American’s point of view on the issue then just don’t even attempt to write about it…this is such failed journalism…Chief Blackhawk is well respected in Illinois and known to be from the feared Sauk peoples. How dare you write such a careless article about a team that actually highly invest in it’s native people that still live within the state…this is pathetic journalism.

  • Mark

    Why on earth would the Chicago Blackhawk logo be in any way remotely disgraceful toward native Americans? If anything it brings honor to them. Also, the fight against Washington was never about their logo…it was about their team name. I would be willing to bet that if the Washington Redskins renamed their team to the Washington Warriors and kept the same logo you would not hear nearly as many people complaining.

  • Michelle L.

    What a stupid article. People like Patrick Helper are the exact reason why the world has gone soft, why (whiny voice) people’s feelings get hurt or feel like they have to be politically correct. I hate that word, “politically correct.” What the hell is that? Say what you have to say and if someone’s feelings get hurt, TOO BAD!!! Now back to the Blackhawks, if morons took the time to read about the history of why that logo was chosen, they would realize it is quite beautiful and makes one very proud to wear that logo.