T.J. Oshie in his outstanding shootout performance against Team Russia yesterday. From USA Today Sports Images

T.J. Oshie: Why The NHL Needs The Olympics

Yesterday afternoon the most famous man in hockey wasn’t named Crosby, Parise, or Ovechkin; it was T.J. Oshie. Outside of the immediate circle of NHL fans, it is safe to say the general public  had never heard of T.J. Oshie and was likely unaware that he plays forward for the St. Louis Blues. Now Oshie is a household name and the latest United States Olympic hero (even if he does not want to be acknowledged as a hero).

The case of T.J. Oshie is just another example of how important the Olympic tournament is to the NHL. Sure, it may not directly result in dollars in the owner’s or league’s pockets, but it puts the very best the NHL has to offer on the world stage and turns them into even bigger stars.

The St. Louis Blues were scheduled to make 13 appearances this season the NBC networks (two on NBC and eleven on NBCSN). Normally, the Blues would not have the draw that a Pittsburgh, Boston, or New York would have. Now, NHL and general sports fans will have a recognizable figure that will want to tune in to watch. Because of the power of the Olympic competition, the St. Louis Blues have a star player over night.

As much as North American hockey fans try to argue that the Stanley Cup is the most important award in hockey, the response to success at the Olympics shows that national pride is still one of the most important things in sports. Oshie’s shootout performance gained more attention from non-hockey fans than it would had he just won a Stanley Cup.

Word on the street is that the NHL is considering now taking part in the 2018 Winter Olympics, and may instead decide to hold their own “World Cup of Hockey” in the near future. The World Cup of Hockey will provide immediate financial returns for the NHL and will garner interest from hockey fans, but the general public is not likely to tune in.

That’s the problem with abandoning the Olympics: everyone, even non-hockey fans, watch the Olympics. Olympic hockey to those people is like curling to me. I couldn’t name a single person on the US Curling team off the top of my head, but I can tell you I watch the sport every Olympics. If curling suddenly left the Olympics in favor of a “World Cup of Curling” tournament, would I tune in? Probably not.

If the goal of the NHL is to attract new fans to the sport, than the Olympics still remains one of the best ways of doing so. Team USA gets Americans watching hockey, and cheering for players who they potentially hadn’t even heard of before that particular game. If that isn’t worth putting the NHL season on pause for two weeks every four years, than I think the NHL is truly missing the point and only has short term financial goals in mind.

Tags: 2014 Sochi Olympics St.Louis Blues

  • Pivot

    I can’t agree more with this post. The only reason I could think the NHL wouldn’t send it’s players in 2018 to the Winter Games. Is due to the geography of the next Olympics. South Korea may be influenced by the west and share our political views while the North is Communist run and is not a fraction as successful as the South in terms of economic growth. The 2 sides still have a 2 mile buffer zone and a war ready to start with the backfire of a Toyota. So maybe the NHL is more worried about the safety of their players. A hostage or death situation could be a PR disaster for league officials. So maybe it’s just these next Olympics that Bettman & Daly are considering sitting out. Since the Korean War ended, the 2 sides remain at odds with each other with each side having heavy weapons facing each other to this day. Korea is a tinder box just waiting for 1 single spark to reignight the
    “Cold War”. I feel this geographical spot chosen for the 2018 Olympics is the main reason for the NHL not wanting to send their stars to a possible war zone.

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