Today is Bell Canada Let’s Talk Day. Bell (a co-owner of the Toronto Maple Leafs) is pledging to donate $0.05 for every Tweet, Retweet or Facebook message that contains #BellLetsTalk to their Lets Talk initiative, a multi-year charitable program dedicated to mental health. Canadian Olympian Clara Hughes has become the face of Bell’s Lets Talk initiative. Hughes is one of the only female athletes ever to win a medal in both the summer and winter Olympics, she has told her story about suffering from extreme depression while trying to live the life of an elite athlete. Many NHLers and other athletes have spoken up for a cause that has touched every person’s life in some way or another.
A little more then three years ago Ottawa Senators assistant coach and former NHLer Luke Richardson tragically lost his 14 year old Daron after a long fight with mental illness. As well as the Lets Talk initiative, Bell is partnering with Do it for Daron – an initiative that raises awareness of youth mental health. Canada’s largest sports network TSN kicked off the day with an incredibly heartbreaking but informative Original Feature called Purple Hearts about the life of Daron Richardson. Please take the time to take a look.
— Bob McKenzie (@TSNBobMcKenzie) January 28, 2014